{"product_id":"a-few-packs-of-cigarettes","title":"A Few Packs of Cigarettes","description":"\u003cp\u003eAcrylic paint on Marlboro Gold cigarette boxes, canvas on board, acrylic UV shadowbox frame.\u003c\/p\u003e\n\u003cp\u003e48\" x 36\" x 3\"\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*shipping invoiced separately\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLeo Burnett was one of America’s great icon-makers. From his Chicago studio came characters that blurred advertising and mythology — and in 1954, he introduced another: the Marlboro Man.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMarlboro cigarettes existed long before the cowboy. Originally marketed as a refined luxury product, the brand needed a new image in a postwar culture obsessed with masculinity. Burnett responded with pictures, not explanations, until one image endured.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe cowboy.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe first Marlboro Man was a real Colorado rancher named Bob Norris. Chosen for his authenticity rather than performance, Norris embodied a quiet American presence. He never smoked.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor fourteen years, his image appeared in countless print advertisements, repeated until it became inseparable from the brand. Others later assumed the role, but the silhouette — solitary, rugged, unmistakable — remained the same.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis work explores the space where art, commerce, and mythology converge, and how repetition can transform an image into cultural memory — and ultimately, legend.\u003c\/span\u003e\u003c\/p\u003e","brand":"victoria white creates","offers":[{"title":"Default Title","offer_id":53722342818102,"sku":null,"price":28500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/8694\/5334\/files\/WebsitePics-SquareAspectRatio_23.png?v=1773960625","url":"https:\/\/victoriawhitecreates.com\/products\/a-few-packs-of-cigarettes","provider":"victoria white creates","version":"1.0","type":"link"}